For B2B SaaS selling into construction
GCs and subs aren't in anyone else's inbox.
Scheduling, estimating, field-data and compliance tools all sell into the same buyer — a superintendent, project exec or ops lead who reads almost no cold email, because almost nobody targets them. We build the outbound system that reaches them properly.
Why this buyer, specifically
The inbox arithmetic works in your favour
A VP Eng at a growing tech company gets prospected constantly and deletes on reflex. A superintendent running three sites off a shared spreadsheet gets almost nothing — and what does land is generic enough to ignore on sight. The same quality of message produces a materially different reply rate, for no reason other than competition in the inbox.
Targeting a title
- Filtered by "construction" + headcount, sent to whoever holds the right job title
- No signal for timing — could be a great fit this quarter or completely wrong
- Copy talks about "streamlining workflows," which reads as software marketing to someone on a jobsite
- Response: silence, or a one-line "not interested"
Targeting a trigger
- Searched for the moment that creates urgency: a new ops hire, a second active site, a bid on a job that requires digital daily logs
- First line proves someone looked — the specific project, the specific posting, the specific permit
- Copy uses the vocabulary of the job: the Friday paperwork pile, the subcontractor who's still faxing invoices
- Response: a real reply, from someone who feels understood
What we search for
Triggers worth writing to, in construction specifically
| Trigger | Why it creates urgency |
|---|---|
| New project exec or ops director, 30–90 days in | Arrives wanting a visible early win, with licence to change the toolset |
| A second active site or region opened | Spreadsheet coordination that worked at one site breaks at two |
| Hiring for "scheduling coordinator" or "project admin" | Salary being spent to patch a process a system could run |
| A bid won requiring digital daily logs or compliance reporting | A contractual deadline, not a nice-to-have |
| Headcount growth in field crews outpacing office staff | The coordination gap widens every month it's unaddressed |
These leave public traces — job postings, permit filings, press releases, LinkedIn updates. Finding them is most of the research work, and it's the part a purchased list can't do for you.
The offer
Same terms as every client — we hold the risk
Researched outbound → qualified meetings
$1,500 setup + $500 per qualified meeting
Billed on meetings attended, not booked.
- Five qualified meetings with construction ops buyers in 30 days, or the setup fee is refunded in full.
- We work with one construction-tech client at a time, so we're never pitching your buyer on behalf of a competitor.
- Secondary sending domains, never your primary — deliverability into an industry that already runs on spam-filtered Outlook inboxes is treated seriously.
- Month to month. You keep the list, the domains and the playbook if you leave.
We'll send you five real prospects before you commit to anything.
Five companies in your niche, with the exact opening line we'd use for each — free, whether or not you ever talk to us. It's a faster way to judge the research than a case study.