B2B SaaS · United States · United Kingdom · Europe · India
Revenue you can
forecast, not hope for.
We build growth systems that make revenue predictable — researched outbound, run and measured like an instrument, not a mystery. No guessing whether next month's pipeline appears.
Founders bring us in after product-market fit — when the hard part stops being the product and starts being getting enough of the right people to buy it.
The problem we exist for
You found PMF. Now the pipeline is the bottleneck.
Your product works. Customers renew. The demo converts when you get one. And yet every quarter starts with the same uneasy question — where is the pipeline coming from this time?
Pipeline as a guess
- Last quarter's number came from two inbound leads and a founder's network, and nobody can explain how to repeat it
- Outbound was tried once, got sent from the main domain, and the reply rate was near zero
- The forecast is built from optimism because there's no input volume to base it on
- Hiring an SDR is the plan, but there's no proven playbook to hand them
- Growth depends on the founder still personally selling
Pipeline as a system
- A known number of researched contacts goes out every week, on infrastructure built to land
- Reply and meeting rates are measured, so next month's pipeline is arithmetic rather than hope
- Messaging is tested against real segments instead of argued about internally
- The playbook exists in writing before you hire anyone to run it
- The founder's time moves from prospecting to closing
What we actually do
The system, in five acts
This is the sequence we run for a post-PMF SaaS company. It isn't a retainer with vague deliverables — each act has an output you can inspect.
Find the buyer who already has the problem
Most outbound fails on targeting, not copy. We go through your closed-won deals and find what the winners have in common — not the industry label, the trigger. A new operations hire. A second depot. An ERP migration that just broke their reporting.
Build the list by hand, not by filter
A thousand contacts pulled from a database is a thousand ways to get ignored. We build the list account by account and verify every address, because the fastest way to kill a sending domain is a bounce rate from a list nobody checked.
Build infrastructure that lands
Separate sending domains, authenticated properly, warmed for weeks before the first real send. This is the part that fails silently — your emails go to spam, everything looks fine on your end, and you conclude outbound doesn't work.
Write like a person who did the reading
Every message references something specific and true about that company. Not "I noticed you're in logistics" — the actual thing: the job posting, the new site, the integration they just announced. Research is most of the work, and it's the part that can't be faked at volume.
Measure it until it's arithmetic
Contacts, reply rate, positive rate, meetings booked, meetings attended. Once those five numbers are stable you stop forecasting with feelings — you know what 1,000 contacts produces, and pipeline becomes a dial rather than a prayer.
How this plays out
Three starting points, modeled honestly
We don't have client logos to show you yet, and we'd rather say that plainly than fake one. What we can show you is exactly how the system behaves from three common starting points — modeled on the same arithmetic that runs the business, not a highlight reel.
Never run outbound before
What the first 45 days actually look like — domain warm-up, first sends, the week replies start arriving — and what a realistic month-three number is.
Outbound was tried once and failed
The three most common causes of a dead first attempt, and how you can tell which one happened to you before spending money on a second attempt.
It works, but won't scale past the founder
What changes when the system moves from one person's inbox to a documented, measured playbook someone else can run.
The offer
We hold the risk, not you
One service, done properly, priced so that we only do well if you do. No annual contract, no minimum term, no retainer that bills whether or not anything happens.
Researched outbound → qualified meetings
$1,500 setup + $500 per qualified meeting
Setup covers ICP work, list build, domain infrastructure and sequence writing.
- Five qualified meetings in 30 days, or the setup fee comes back. Not prorated, not credited — refunded.
- "Qualified" is defined in writing before you sign, on five conditions, so neither of us argues about it later.
- You pay per meeting attended. A no-show is our problem, not your invoice.
- Month to month. If it isn't working you stop, and you keep the list, the domains and the playbook.
- We work with one client per niche, so we're never sending to your buyer on someone else's behalf.
Fit
Who this is for, and who it isn't
Post-PMF, $1M–$10M ARR
Selling a $15k–$100k contract into operational teams — construction, logistics, field service, manufacturing. Customers renew, a founder or AE can close, but there's no repeatable way to fill the calendar.
Pre-PMF or sub-$3k ACV
Pre-product-market-fit companies need product work, not pipeline. Self-serve products under a few thousand a year can't carry a human-researched motion — that's a self-serve problem wearing an outbound costume.
We also automate the operational drag around revenue
Internal AI systems for prospect research, CRM hygiene, and reporting — for teams drowning in manual revenue operations. The outbound system above is the front door; this is what we build once you're inside.
And if you're already spending on ads, we'll show you what it's actually doing
Revenue attribution that wires your CRM to Google Ads, LinkedIn Ads and GA4 — so closed-won revenue traces back to the campaign that sourced it, not just whatever got last-click credit.
Questions
The things people ask first
What happens if it doesn't work?
The setup fee is refundable in full if we miss five qualified meetings in the first month. You pay per meeting attended, not a flat monthly retainer, and there's no minimum term — the risk sits with us for as long as it takes to prove the system works for your market.
Do you have case studies or client logos?
See Growth Stories for exactly how the funnel is built to perform and the benchmarks it's modeled on — the real arithmetic, sourced and shown in full, rather than a logo wall.
Do you run paid ads or manage our LinkedIn budget?
We don't buy or manage ad spend — that's a different craft. We do build the attribution layer on top of the ad platforms you already run, connecting them to your CRM so you can see which campaigns actually produced pipeline.
Isn't cold email dead?
Volume blasting is dead, and deserved to be — average reply rates have fallen industry-wide as inboxes fill with generic AI-written outreach. But researched outbound to operational buyers who get a fraction of the email a CTO or CMO gets still works, because most of what lands in their inbox is obviously templated, and yours won't be.
Who actually does the work?
A small team using AI heavily for research and drafting, with a human deciding what ships. That's why the economics work at this price. It also means we cap how many clients we take at once — six, currently.
What should I watch for before hiring any outbound or lead-gen agency?
Three complaints come up constantly wherever founders compare notes on this: percentage-of-spend billing (the agency earns more the more you spend, win or lose), long lock-in contracts with no exit if it's not working, and reporting built on opens/clicks instead of actual pipeline. Our terms are structured against all three on purpose — flat fee (not a cut of anything), no minimum term, and the only number that matters in a report is meetings actually attended.
Let's find out if your pipeline is a targeting problem or a volume problem.
Thirty minutes, no deck. We'll look at where your last ten customers came from and tell you honestly whether outbound is the right lever — including when it isn't.