For B2B SaaS selling into logistics & field service
Dispatch and depot leads don't get prospected. That's the opening.
Routing, dispatch, fleet and depot-ops tools all sell into the same buyer — an ops manager reconciling four depots by phone and spreadsheet. They live inside the problem you solve. We build the outbound system that reaches them before a competitor's templated blast does.
Why this buyer, specifically
They feel the problem daily — that shortens the sales cycle
The person reconciling a driver's schedule change by phone at 4pm doesn't need to be convinced the problem is real. They need to believe you can fix it without becoming their third job. That's a shorter, more concrete conversation than pitching "efficiency" to an executive sponsor who's never done the reconciliation themselves.
Firmographic targeting
- Filtered by "logistics" + fleet size, sent to a generic ops title
- No read on whether this account has a live reason to act this quarter
- Copy talks about "optimizing your supply chain," which is category language, not job language
- Reply rate collapses toward zero at any real volume
Trigger-based targeting
- Searched for the specific event that creates urgency this quarter
- Opening line proves research — the new depot, the posting, the ELD mandate deadline
- Copy names the actual Thursday-afternoon problem, in the buyer's own words
- A materially higher reply rate for the same send volume
What we search for
Triggers worth writing to, in logistics specifically
| Trigger | Why it creates urgency |
|---|---|
| New ops or dispatch manager, 30–90 days in | Arrives wanting a visible early win, with unusual licence to change the toolset |
| A second depot, hub or region opened | Coordination that worked at one site breaks at two, almost immediately |
| Hiring for "dispatch coordinator" or "data reconciliation" | Salary spent patching a process a system could run instead |
| A compliance date — ELD, HOS, emissions reporting | A fixed deadline that creates real budget and urgency |
| Fleet or driver headcount growing faster than dispatch staff | The manual coordination gap widens every month it's unaddressed |
These leave public traces — job postings, DOT filings, press releases, LinkedIn updates. Finding them is most of the research work, and it's the part a purchased list can't do for you.
The offer
Same terms as every client — we hold the risk
Researched outbound → qualified meetings
$1,500 setup + $500 per qualified meeting
Billed on meetings attended, not booked.
- Five qualified meetings with logistics ops buyers in 30 days, or the setup fee is refunded in full.
- We work with one logistics-tech client at a time, so we're never pitching your buyer on behalf of a competitor.
- Secondary sending domains, never your primary — deliverability is treated as seriously as the copy.
- Month to month. You keep the list, the domains and the playbook if you leave.
We'll send you five real prospects before you commit to anything.
Five companies in your niche, with the exact opening line we'd use for each — free, whether or not you ever talk to us. It's a faster way to judge the research than a case study.